How I Can Maximize my Social Media Presence

Did you know the average person spends around an hour on Facebook everyday? How pathetically awesome is that? It’s crazy to think that over the past 10 years Facebook has grown to over 700 Million people on their site with the average person logging in every day. What can businesses learn from this? How can businesses maximize their revenues from this. It’s said that a Facebook fan is worth $1 a month. Are you getting your value out of every person that is a fan to your Facebook Page?

Few Interesting Facebook Facts from a good friend Jeff Bullas:

  1. 1 in every 13 people on Earth is on Facebook
  2. 35+ demographic represents more than 30% of the entire user base
  3. 71.2 % of all USA internet users are on Facebook
  4. In 20 minutes 1,000,000 links are shared on Facebook
  5. In 20 minutes 1,484,000 event invites are posted
  6. In 20 minutes 1,323,000 photos are tagged
  7. In 20 minutes 1,851,000 status updates are entered
  8. In 20 minutes 1.972 million friend requests are accepted
  9. In 20 minutes 2,716,000 photos are uploaded
  10. In 20 minutes 2,716,000 messages are sent
  11. In 20 minutes 10.2 million comments are posted
  12. In 20 minutes 1,587,000 wall posts are written
  13. 750 million photos were uploaded to Facebook over New Year’s weekend
  14. 48% of young Americans said they found out about news through Facebook
  15. 48% of 18 to 34 year olds check Facebook right when they wake up
  16. 50% of active users log on to Facebook in any given day
  17. Average user has 130 friends
  18. People spend over 700 billion minutes per month on Facebook
  19. There are over 900 million objects that people interact with (pages, groups, events and community pages)
  20. Average user is connected to 80 community pages, groups and events
  21. Average user creates 90 pieces of content each month

Up until a year ago I was obsessed with having friends on Facebook. I friended everyone that I knew. I added anyone that sent me a request. This got to be a problem when I hit my 5000 friend limit. That’s when I stopped being able to ad my true friends. I hurried and eliminated 1500 people that I didn’t know and added only people that I knew or were big in the industry that I am in right now. Until now, I didn’t realize how powerful that was. Now I can put a link up and 50-100 people like my link giving my social presence something huge. Now I can recommend a fan page and am guaranteed to get 500+ likes in the first day. Now I have a social power online that I never knew existed.

First things first. Turn off Facebook chat. It’s a time waster. If you want to talk with someone pick up the phone and chat them, send them a text or email Don’t waste more then 5 min on Facebook at a time. If you want to maximize your social media presence, you better stop wasting your own time on there. Brand yourself and your business online. It doesn’t take 2 hours on Facebook to post something interesting and like a few friends posts. Be active but not ACTIVE on Facebook. Let people know you care but not that you’re there 100% of the time.

Post to your Fan page every now and then. I have around 30 different Facebook Fan Pages that I manage. Some of them range from 60K+ followers like my Pixloo Facebook Page to 10 followers like our Maple North Company Fan Page. Depending on how many fans you have, you shouldn’t post tons of posts. I can get away with a post or two a day on my 60L plus fan page site. If we do more then one a week on the Maple North fan page, people may get pissed. Choose a healthy medium to post on your page.

Above all, when you’re posting to Facebook be considerate of everyone else. If you put something up that could offend someone, just skip it and don’t do it. Be curious and kind to everyone!

About John Rampton

John Rampton is an Entrepreneur, Online Marketing Guy, Affiliate Marketing Guru, PPC Expert, Social Media Enthusiast. Follow me on Twitter @JohnRampton

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