As many of you may have realized, Google is now placing ads at the bottom of search results. This is a new feature call “bottom ads” for the moment and have been opened up to several advertisers to be able to take advantage of this.
Why would anyone want to put ads at the bottom of the page instead of the top or side of the page? It’s proven that 90% of clicks through CPC results are to the top three ads on the page. The other 10% are scattered to different ads on the page. It’s shows that now with bottom ads 15% of the ads clicked on at the bottom. Ads on the bottom are receiving more clicks then the ads on the side. See an example of this in the photo below.
This is amazing for advertisers who are trying to get cheaper clicks. Typically ads in this position are 1/6 the cost from the first placed ad. If you want to get cheaper PPC costs, this is a great way to find cheaper clicks that convert well. Reports are coming in that the bottom ads convert much better then the side ads but I have not personally tried this but hope to in the coming weeks. This should help advertisers to better monetize lower click traffic and traffic where people seem to not be the first ones to click. I would imagine that clicks at the bottom of the page would better convert then clicks on the side of the page
