I love thinking about “what may be” and predicting the future. Its just fun!
I was thinking about Google Adwords and how this advertising medium has changed advertising. Rather than targeting a broad group of individuals who may or may not be looking for your product (TV, radio and print advertising strategies), relevant ads are served to users while they are searching for related keywords.
I’ve often wondered how this could translate over to television also… here are some ideas and some “what ifs”.
IF television studios were to make their content exclusivly through apps or subscription services (think Netflix or Hulu) and force users to log in via Facebook, then advertisers to target users based on their interests or keywords in their Facebook profile. This would likely cause a major privacy debate… but come on, I’m just branstorming here! Ads could be served below the content or at traditional breaks in the show.
IF a shows were broadcast online, users surfing data could be combined with their TV viewing data. Advertisers could then target demographically based on both of these datasets. The obvious partner for this would be Google because of their Adwords remarketing system allowing advertisers to continually target users who have been to their site.
