First, do you know what PPC Marketing is? If you don’t, PPC stands for Pay Per Click Marketing. I always explain it to people as the little ads on the side of Facebook. PPC is typically done through Google. You pay Google every time someone clicks on one of your ads. They are located right above the regular search results on any given search query.
So how important is PPC Marketing to small and local businesses?
Knowing how to market you business is HUGE now days especially with the internet leveling the field and making it easier for anyone out there to start a business and get sales tomorrow. All they have to do is put up a PPC campaign to get people to click onto their products and get sales. If you are a business owner and you are not doing PPC Marketing, you need to jump on the PPC Marketing boat.
If you aren’t doing PPC for your business chances are your competitors are, and they are bidding on your branded name. If nothing else, contact us to set up a branded PPC campaign that will protect your branded keywords that you have worked hard to rank for. You don’t want someone being above you in Google for your own company name. It may cost you a little bit but should save your skin down the road.
