If you haven’t heard yet Google announced the death of the Android Market today and the reincarnated Google Play. Google Play is Google’s version of Apple’s iTunes store.
Google Play is Google eBookstore, the Android Market, Music, and Movies all mashed into one Marketplace. If you’re asking me, this should have been done a long time ago though they have evidence of it over the past year and a half. iTunes has been around for years and Google should have capitalized on this years ago. Spilt milk.
I really don’t want to focus this article around Google play or anything to do with Google but more around their strategy. Google realized that their eBookstore wasn’t that strong, that their Android Marketplace wasn’t that strong, that they weren’t selling many online movies, and music sales peaked day one. But when you combine all those decent services into one service, it can become something great.
You also have to give them credit for moving so quickly. When they don’t have faith in a product or it’s not going well, they either kill the project or move it into something else. It’s killer, I wish all businesses could work like this. If something isn’t working and there clearly isn’t anything going to happen with it, kill it or move it into something else. This would help so many companies become more then they are or ever could be.
