Getting to know Google isn’t as easy as it looks. The company did not grow overnight, they had smart strategies to make help grow what we know nowdays as Google AdWords. Google has grown to be one of the leading digital marketing agencies as well as help local businesses with relevant local campaigns.
Local campaigns always receive a very high focus when it comes to running of any business and this comes with no surprise to many; it is because it plays a big role in knowing where the business is or even getting the phone contacts. A good way to go when promoting your business locally is to go online as more and more people are going online to look for the appropriate information of any business. More than 20% of the searches that are conducted on Google are related to a local location and many people are very fast and an individual can conduct more than 100 location searches within a day. If the recently conducted research is to be trusted a huge percentage of people who conduct searches for locations will take action within a day.
With this in mind we have unveiled a few new features in AdWords to assist you in creating an ad that will be more attractive and relevant to the local market.
1. Target customers by zip code
For instance if you have kept your direct mail, outdoor ads, or newspaper ads at a postal code level, it will be easy for you to do the same thing on Adwords. Goolge has in place mechanisms that will allow more than 30,000 US ZIP Codes to have and be promoters of AdWords campaign. For maximization of the level of viewing you can add up to 1000 ZIP codes at the same time with the AdWords location target. Plus, you can get feedback on the performance of your local campaigns by viewing campaign performance statistics at the postal code level that will be graded by both the viewers of your local campaign and AdWords.
2. Make more relevant local ads in less time
To help make easier the process of creating a custom and good looking title, text, display URL, and/or destination URL for all of your locations at scale, Google has developed location insertion for location extensions. This will eradicate the need for one to make different advertisements for different locations and allow one to have one ad for all the locations that they may want to advertise in. This new feature automatically inserts the city, phone number, or zip code of your local business into your ad text.