Comparing Google Adwords Radius Targeting vs. City Name Targeting
Testing is an essential component to any paid search campaign. One of our favourite clients, a dallas kitchen renovation company was performing well and generating good leads but we wanted to push the envelope and test the geographic targeting for their campaign. Here is what we did and the subsequent CTR improvements. The Before: We […]
Video Marketers Rejoice! YouTube Announces Better Analytics
Youtube announced today the rollout of a new analytics platform for channel publishers. Youtube’s new analytics platform will provide more in-depth analysis of who is watching your videos and where they’re coming as well as tools to make it easier to learn about your audience. These stats are long overdue and a fundamental part of […]
How to Track Calls from Mobile Pages using Event Tracking
As an internet marketing agency, we are always be looking for methods to track and optimize our efforts. Google Analytics offers event tracking as part of their growing suite of analytics features. Our team was tasked with creating mobile landing pages for our cremation services company and we wanted to track how many people click […]
How to Optimize Your Photographs For Google
I get asked the question all the time about ranking photographer websites? How would a photographer gain any significant PageRank for his or her site when the subject that really matters—images—has no anchor text? Often, the photos alone will sell the photographer to his/her clients. How can we overcome this challenge? This isn’t the easiest […]
Google Analytics Premium
Today Google launched a paid version of Google Analytics that helps enterprise customers dive a little deeper into their analytics. If you’re wondering how this will be different from the free accounts that we all have, it’s fundamentally the same and their aren’t that many differences. The new Google Analytics Premium account is not about […]
How Important Is Google Analytics To My Online Business?
I always say that there are 3 things that every online business need consistently: 1. To clarify and optimize the online marketing strategy of your business 2. To clarify and optimize your site navigation 3. To clarify and optimize all your content Google Analytics is like a heart monitor, it will monitor everything that is going […]
Dealing with High PPC Bounce Rates
For any business owners, their most sought after conversion point can’t be tracked. This can sometimes happen when a business is looking for phone calls. While, it is true, you can use a call tracking system but if one isn’t wanted you can turn to your bounce rate metric to make PPC optimization decisions. By […]
