Why Google Should Buy Foursquare
I’m a big fan of Foursquare and their product. I think the NY firm created a compelling, useful and socially based tool that users quickly adpoted and business owners could take advantage of. Foursquare outlasted challengers like Gowalla, Loopt, Scavngr and even a late entrant, Facebook Places to dominate the social location space. In my […]
How to Track Calls from Mobile Pages using Event Tracking
As an internet marketing agency, we are always be looking for methods to track and optimize our efforts. Google Analytics offers event tracking as part of their growing suite of analytics features. Our team was tasked with creating mobile landing pages for our cremation services company and we wanted to track how many people click […]
Display Ads with Google +1
If you haven’t heard the news yet, according to Google all Display Ads will now feature the +1 button in the ads. This is another one of Googles’ plays to dominate the search market. Now they allow users to +1 a website and +1 a display ad in their quest to eliminate web spam. Now […]
Wirify – A Great New Wireframe Generator
From time to time I like to blog about cool tools I find online. As a small business owner and internet marketing company, automation and systematization are essential to our growth and success. In layman’s terms… finding tools to make our jobs easier is gold! I came across Wirify today and immediatly saw the imact it could have on […]
SPOTTED: Google Testing Offers in Toronto?
I came across this interesting screen shot a couple of days ago and thought I would share it. It looks like Google is testing a new “Google Offers” addition to Google AdWords ads here in Toronto. I’ve head about these tests in the US and read about others seeing offers for “domain name registration” searches […]
New Goolge Merchant Account Rules
We work a lot with Google Merchant Center for many of our clients. Today, Google is updating its requirements for merchants in a number of countries. Google Merchant Center will be targeting the United States, France, United Kingdom, Japan, and Germany to start off with. All of our clients are 100% compliant and always have […]
Get Your Business Online! – GYBO Canada
Back in March Google Canada and a whole group of other sponsors introduced Gybo.ca. GYBO is a program to help business get online by providing resources for small business’ like adwords credits, free web development etc. Maple North applied to be an official supporter and was recently approved! (www.maplenorth.com should be added to their supporters […]
Google Instant “Blue Arrow” Testing & Google AdWords
While running searches of the past couple of days I noticed a little blue arrow beside the first result, either paid or organic. At first I thought it was a new test Google was running in the AdWords algorithm. My initial thought was this was something Google was doing to “reward” 1st position ads with […]
Google Adwords Product Extension Updates
If you are managing Google AdWords for clients who have an e-commerce store and opted into Google Merchant center, than this news is for you. Google has just released a new way to display your product feeds into your ads. Before, users ads who were connected to their Google Merchant center account had a “+ […]
PPC Tutorial: How to Use Google’s New YouTube Video Targeting Tool
Yesterday (August 30th 2010), Google posted an update for those targeting to Youtube their Google display network. In their post, the linked and made reference to a new video targeting tool which allows users to select specific videos and YouTube channels to target. From their blog: We’re constantly working to give advertisers control and flexibility […]
