Maple North’s John Rampton Made Editor of Search Engine Journal
John Rampton on our team was made Search Engine Journals managing editor this past week. John’s been amazing at working with sites like SEJ and SEW. He’s become one of the webs leading experts when it comes to search marketing. Search Engine Journal is one of the top 5 most influential sites in search engine marketing on […]
Evaluating Starbucks’ "Name Your Blend" Contest.
If you’re a coffee drinker here in the Great White North, you were likely raised on the Tim Hortons bottle from a very early age. Tim’s rather bland but comforting blend is entrenched in Canadian culture and has been the “go to” coffee for we Canucks for years. Our coffee drinking options have expanded in recent years with major […]
Barcodes, QR Codes & Crazy Tattoos?
Maple North has been working with a great company for the past number of months called Wasp Barcode based out of Dallas Texas. These guys have some really cool technology to help small and medium business’ track assets and inventory and save money. I was admiring a friends barcode tattoo the other day and it […]
Complete Guide to Google Adwords Product Listing Ads
Google’s never ending quest to squeeze a little more revenue for their shareholders has resulted in a giant ax falling on Google Shopping (formerly known as Google Merchant Center… formerly known as Froogle). As of August 15th, accounts running a feed of their products in Google Shopping will now need to create an Adwords account […]
Using Coupon Codes To Promote Your Business
We recently started working with a very fun client who sells worm farms across the United States. As I was reviewing his traffic reports, I noticed a healthy amount of traffic (and conversions) from retailmenot.com. It got me thinking more about this strategy for organic traffic generation. Start by evaluating your business model to determine […]
Cool Tools: MapBox
We’re always on the look out for cool tools for our internet marketing clients. Recently, Foursquare announced it will no longer use Google Maps as Google is now charging for this service. Heavy map users over 25,000 calls per day are being charged $4.00 per additional 1,000 calls. Developers have been flocking to OpenStreetMaps to […]
Why Google Should Buy Foursquare
I’m a big fan of Foursquare and their product. I think the NY firm created a compelling, useful and socially based tool that users quickly adpoted and business owners could take advantage of. Foursquare outlasted challengers like Gowalla, Loopt, Scavngr and even a late entrant, Facebook Places to dominate the social location space. In my […]
How TV Ads will Function Like Pay-Per-Click One Day
I love thinking about “what may be” and predicting the future. Its just fun! I was thinking about Google Adwords and how this advertising medium has changed advertising. Rather than targeting a broad group of individuals who may or may not be looking for your product (TV, radio and print advertising strategies), relevant ads are […]
Comparing Google Adwords Radius Targeting vs. City Name Targeting
Testing is an essential component to any paid search campaign. One of our favourite clients, a dallas kitchen renovation company was performing well and generating good leads but we wanted to push the envelope and test the geographic targeting for their campaign. Here is what we did and the subsequent CTR improvements. The Before: We […]
SPOTTED: Google Adwords Ads in Google Maps Location Listings
I came across this yesterday while searching for some thai food. I’ve never seen Google serving ads within the location listing (see screenshot). Have you seen this?