Posted on June 26, 2011 by Adam Green in Uncategorized
Maple North’s had the opportunity to manage some Linkedin ad campaigns for its clients and we’ve developed a list of tips and tactics for success.
Images:
Linked in ads, much like facebook ads, feature a small (50×50) image along with your 2 lines of 35 character text lines and 25 character headline. Pick an image that compliments your ad text and when sized to 50×50 doesn’t look stretched or scrunched in any way.
We’ve had success with images where the individual posted is looking directly at the ad text. Check out this eye tracking study to validate this concept.
Targeting:
Linked in provides some very interesting ad targeting options including targeting to job title, company name or LinkedIn group level in addition to geographic and industry.
When targeting to groups, a popular and very savvy targeting option, it can be difficult to know what group is resulting in your traffic or conversions. As such, we’ve had good success with separating each group into its own campaign, tagging the destination URL’s with unique tracking and using the same ad across each group. You can then evaluate your traffic from each group and refine your targeting.
Tracking:
Linkedin doesn’t (as of this stage) provide conversion tracking however if your a novice in Google Analytics, you can easily track conversions from this source. Simply add link tracking code to your destination URL and set-up goal tracking in your Google Analytics.
