Google Display Network Banner Sizes – The Real Sizes

If you’ve done any display network advertising, you will no-doubt have developed a set (or two) of banner ads for their network.  Google lists the following sizes in their help section for handy reference.  Banners need to be these sizes (or slightly smaller as you will see in a minute) and have a size limitation of 50k.

  • Banner: 468 x 60
  • Square: 250 x 250
  • Small Square: 200 x 200
  • Leaderboard: 728 x 90
  • Medium Rectangle: 300 x 250
  • Large Rectangle: 336 x 280
  • Skyscraper: 120 x 600
  • Wide Skyscraper: 160 x 600
What Google doesn’t tell you is that when these banners are used in their display network, they often include a display URL and “ad choices” logo which can squish your banner.  As such, its recommended to reduce your banner sizes by 11 pixels to accommodate for the extra bar Google ads.  Here are the “real sizes” for developing banner ads:
  • Banner: 468×49
  • Leaderboard: 728×79
  • Square: 250×239
  • Small-Square: 200×189
  • Large Rectangle: 336×269
  • Medium Rectangle: 300×239
  • Skyscraper: 120×578
  • Wide Skyscraper: 160×578

About Adam Green

Adam Greenis the Founder of Maple North. Maple North is a toronto internet marketing agency based in Toronto, Canada. Our team specializes in PPC Management, Local SEO, Google Analytics, Social Media Marketing and more.

4 Responses to “Google Display Network Banner Sizes – The Real Sizes”

  1. Paul February 8, 2012 at 3:14 pm #

    I was under the impression that if you design at the “real size” (ex: 728×79), your upload will be rejected by Google for not fitting its predefined dimensions (728×90). Have you found a way to avoid that? I hate having my clean lines blurred by a “feature” like this.

  2. commision junction June 26, 2012 at 7:29 pm #

    I read web sites for 1 of 2 purposes; in order to seek competence regarding an idea or for sheer pleasure. You offer a little bit of both. I adore your post and visit regularly. With so many voices clamouring to be discovered in the blogging field, you rise above the masses.

  3. KUMOdesign August 22, 2012 at 2:22 pm #

    Hi Adam! Thanks for the info.

    Just to clear Paul’s doubt, the real sizes Adam is talking about are the sizes where your content should be in order to not be covered by the “display URL and Adwords logo” bar added automatically in the bottom.

    I might add that the height of this bar is 11px in horizontal ads and 22px in vertical ads.

    Thanks for an accurate and nourishing article!

  4. Mathew Porter Ecommerce January 14, 2013 at 12:31 pm #

    Thanks for the dimension’s Adam, the last resource I had bookmarked from Google did not have all of the dimensions in it. Much appreciated.

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