There’s no debate that everyone in the world is going mobile. Over the past two years mobile searches across the internet have doubled 5x. YouTube mobile now gets more than 400 million views a day, representing 13 percent of all of YouTube’s total views for their site. That’s a lot of people. I have found that YouTube offers very competitive cost per click costs compared with many other companies out there. This opens up a lot of opportunities for both us and our clients accounts we work on.
Have you ever used Promoted Videos on YouTube? YouTube is a great way to expand your reach and find customers in different verticals. You can find customers that are searching for videos on YouTube. Your video will receive top placement over your competitors videos and will get more overall clicks. This will allow you to get cheap traffic ranging in price from $.30 to $1.20 per click. This is cheap traffic and it can be amazingly specific traffic to your niche.
You can tell them anything you want to target. You can drum it down to specific keywords and if no one is bidding on those keywords you will get a lot of traffic at the cheap cost. You can specify how much money you are willing to pay. The more you pay supposedly the better traffic you will receive.
As an Advertiser, you only pay when the viewer chooses to watch the video, and all mobile and desktop view counts are summarized into one complete view count on your channel page. Mobile Promoted Video ads are auction-based campaigns that can be managed in your Google AdWords account. Remember that by default all devices will be selected so you will need to set up a search campaign and a mobile campaign to distinguish easily between the two different campaigns. Even though you can filter the different data, you should always separate the two different campaigns.
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