About Adam Green
Adam Greenis the Founder of Maple North. Maple North is a toronto internet marketing agency based in Toronto, Canada. Our team specializes in PPC Management, Local SEO, Google Analytics, Social Media Marketing and more.A Generation Raised on Analog but Fluent in Digital
<rant> I had the pleasure of hanging out with some of Toronto’s finest digital agency owners last night, Khalid Mokhtarzada from the award winning Pixel Dreams and David Senior from Playground. On our way to our event, we were discussing our generation of 20 somethings and how we’re the last generation who were raised on […]
Video Marketers Rejoice! YouTube Announces Better Analytics
Youtube announced today the rollout of a new analytics platform for channel publishers. Youtube’s new analytics platform will provide more in-depth analysis of who is watching your videos and where they’re coming as well as tools to make it easier to learn about your audience. These stats are long overdue and a fundamental part of […]
How to Track Calls from Mobile Pages using Event Tracking
As an internet marketing agency, we are always be looking for methods to track and optimize our efforts. Google Analytics offers event tracking as part of their growing suite of analytics features. Our team was tasked with creating mobile landing pages for our cremation services company and we wanted to track how many people click […]
Cool Tool: 321Fastdraw.com
We’re always on the look out for really innovative business ideas and cool tools for our internet marketing clients. A prospect told me about this service and I had to promote it… the cool factor is great! 321fastdraw.com is a product/service instructional video service where an illustrator draws and visually describes your products or service. […]
6 Ninja Remarketing Tactics for Google Adwords
This week at Pubcon Las Vegas I attended a great pay-per-click session hosted by three of the brightest minds in PPC; David Sztella, Brad Geddes and David Ellis. One of the topics was Google Adwords remarketing tactics and how to optimize remarketing campaigns. If your new to remarketing, here is a great article about the […]
Google Adwords Delays in Landing Page Crawl Time for Instant Previews
In April, Google added “Instant Preview” for ads providing searches with a way to see the landing page without clicking on the ad. This change forced ppc managers to ensure their landing pages were visually appealing and provided the content a user was looking. Theoretically, it was also supposed to reduce the amount of clicks […]
Famous Lumberjacks & The Story of Maple North
I’ve had a few questions about our Maple North business cards and logo lately so I thought I would share the story behind Maple North’s brand. Before this company was Maple North, I was rightfully ridiculed by some of my great clients and friends about a marketing company lacking a defined brand. A short while […]
Google Rolls out “Bid per Call” in Google AdWords
Google Adwords announced today a new bidding feature for Google click-to-call ads. Managers in the US and UK (sorry to us Canucks I suppose) will be able to adjust bidding for calls. This marks the third change for this system beginning with the introduction of click to call where calls were free then transitioning to […]
Facebook’s “People Talking About This” Metric Explained
If your marketing on facebook through a facebook fan page, you likely noticed a new metric called “people talking about this” added to your page yesterday. Facebook has described the metric as follows: This metric refreshes daily but goes back a week. So it’s the current barometer of how much conversation is being generated by […]
Google Display Network Banner Sizes – The Real Sizes
If you’ve done any display network advertising, you will no-doubt have developed a set (or two) of banner ads for their network. Google lists the following sizes in their help section for handy reference. Banners need to be these sizes (or slightly smaller as you will see in a minute) and have a size limitation […]
