PPC Lessons I Learned In 2012
The year is almost gone and I’ve learned a ton about PPC. As many of you know, I’m one of the account managers at Maple North for PPC. This post will go over some of the PPC lessons I learned in 2012 that should help you with your PPC campaigns! Over the past couple years […]
Reasons For Trying Google Adwords Campaign Experiments
The best part about working with Adwords is that you are generally kept up to date with the most recent improvements done in the system to make it easy for the advertisers who are willing to manage their PPC campaigns with Adwords to get maximum return on their actual investments. Among Google’s helpful options is […]
Pay-Per-Click Takes Spam Out of the Picture
Spam. It was once thought to be just computer generated junk sent out by strangers targeting any email address it could find, but today’s computer user considers a much larger category of email as spam. In fact, the email marketing campaign that many companies use to try to reach their clients never actually make it […]
Market Your Business Like The Big Dogs
In today’s online marketing world the commercial abilities of the web have been thoroughly exploited and practiced by the larger corporations. For example, national retailers of electronics, insurance, and a variety of other goods and services have placed working ads on supposedly unrelated websites. This is easily done through the Google Display Network. For example, […]
Display Ads with Google +1
If you haven’t heard the news yet, according to Google all Display Ads will now feature the +1 button in the ads. This is another one of Googles’ plays to dominate the search market. Now they allow users to +1 a website and +1 a display ad in their quest to eliminate web spam. Now […]
Google Display Network Banner Sizes – The Real Sizes
If you’ve done any display network advertising, you will no-doubt have developed a set (or two) of banner ads for their network. Google lists the following sizes in their help section for handy reference. Banners need to be these sizes (or slightly smaller as you will see in a minute) and have a size limitation […]
PPC Tutorial: How to Use Google’s New YouTube Video Targeting Tool
Yesterday (August 30th 2010), Google posted an update for those targeting to Youtube their Google display network. In their post, the linked and made reference to a new video targeting tool which allows users to select specific videos and YouTube channels to target. From their blog: We’re constantly working to give advertisers control and flexibility […]
