PPC Lessons I Learned In 2012
The year is almost gone and I’ve learned a ton about PPC. As many of you know, I’m one of the account managers at Maple North for PPC. This post will go over some of the PPC lessons I learned in 2012 that should help you with your PPC campaigns! Over the past couple years […]
Complete Guide to Google Adwords Product Listing Ads
Google’s never ending quest to squeeze a little more revenue for their shareholders has resulted in a giant ax falling on Google Shopping (formerly known as Google Merchant Center… formerly known as Froogle). As of August 15th, accounts running a feed of their products in Google Shopping will now need to create an Adwords account […]
Reasons For Trying Google Adwords Campaign Experiments
The best part about working with Adwords is that you are generally kept up to date with the most recent improvements done in the system to make it easy for the advertisers who are willing to manage their PPC campaigns with Adwords to get maximum return on their actual investments. Among Google’s helpful options is […]
Pay-Per-Click Takes Spam Out of the Picture
Spam. It was once thought to be just computer generated junk sent out by strangers targeting any email address it could find, but today’s computer user considers a much larger category of email as spam. In fact, the email marketing campaign that many companies use to try to reach their clients never actually make it […]
Benefits That You Can Get From Google Adwords Display Network
If you are an internet marketer and making use of the Adwords display network, you could have all the possibilities of getting extremely targeted visitors and will be in the position to expand your business to the next level. Getting highly targeted traffic is also very beneficial for your business as you will be able […]
Successful Marketing Campaigns do Proper Keyword Research
The success of an online marketing campaign can hinge on proper preparation by your company before the campaign even launches. This is something that should be done internally, not by a web design firm you might hire. One thing that your company needs to do is to determine what the vital keywords are that are […]
How Important Is PPC Marketing?
First, do you know what PPC Marketing is? If you don’t, PPC stands for Pay Per Click Marketing. I always explain it to people as the little ads on the side of Facebook. PPC is typically done through Google. You pay Google every time someone clicks on one of your ads. They are located right […]
Comparing Google Adwords Radius Targeting vs. City Name Targeting
Testing is an essential component to any paid search campaign. One of our favourite clients, a dallas kitchen renovation company was performing well and generating good leads but we wanted to push the envelope and test the geographic targeting for their campaign. Here is what we did and the subsequent CTR improvements. The Before: We […]
How to Get the Most out of Your Google AdWords Campaigns
Google AdWords operates off of very dynamic algorithms. What does this mean for you? There is no set it and forget way to use the system, you have to continue monitoring and analyzing your ads once up as they may be bring you profit this month and may not for next month. The problem with […]
