Mashups: Foursquare + In-store Digital Signage
Foursquare has been tagged as “the next Twitter” and many businesses are starting to take notice and integrate Foursquare into their internet marketing portfolio. Recently I came across this innovative service for digitally displaying Foursquare “clings” inside of a venue’s location. Services like ScreenScape aren’t new by any stretch, but integrating with Foursquare and staying […]
Google Testing “Related to” in AdWords
Google seems to be testing a new ad algorithm in their paid search results. I noticed these “related to” keywords and ads today in a search for “ad tech”. It appears that when there are less than a full block of advertisers bidding on a particular term, Google is trying to serve additional ads from […]
