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Complete Guide to Google Adwords Product Listing Ads

Google’s never ending quest to squeeze a little more revenue for their shareholders has resulted in a giant ax falling on Google Shopping (formerly known as Google Merchant Center… formerly known as Froogle). As of August 15th, accounts running a feed of their products in Google Shopping will now need to create an Adwords account […]

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Reasons For Trying Google Adwords Campaign Experiments

The best part about working with Adwords is that you are generally kept up to date with the most recent improvements done in the system to make it easy for the advertisers who are willing to manage their PPC campaigns with Adwords to get maximum return on their actual investments. Among Google’s helpful options is […]

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Using A/B Split-Testing to Create the Best Marketing Campaign Possible

Once you get beyond the basics in internet marketing, you start to want to refine what you are offering. The name of the game in online advertising is adaptability, and you must constantly be able to change up what you are offering based on results, or lack of results, if the case may be. When […]

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Comparing Google Adwords Radius Targeting vs. City Name Targeting

Testing is an essential component to any paid search campaign. One of our favourite clients, a dallas kitchen renovation company was performing well and generating good leads but we wanted to push the envelope and test the geographic targeting for their campaign. Here is what we did and the subsequent CTR improvements. The Before: We […]

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SPOTTED: Google Adwords Ads in Google Maps Location Listings

I came across this yesterday while searching for some thai food. I’ve never seen Google serving ads within the location listing (see screenshot). Have you seen this?

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6 Ninja Remarketing Tactics for Google Adwords

This week at Pubcon Las Vegas I attended a great pay-per-click session hosted by three of the brightest minds in PPC; David Sztella, Brad Geddes and David Ellis. One of the topics was Google Adwords remarketing tactics and how to optimize remarketing campaigns. If your new to remarketing, here is a great article about the […]

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Google Adwords Delays in Landing Page Crawl Time for Instant Previews

In April, Google added “Instant Preview” for ads providing searches with a way to see the landing page without clicking on the ad. This change forced ppc managers to ensure their landing pages were visually appealing and provided the content a user was looking. Theoretically, it was also supposed to reduce the amount of clicks […]

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How to Optimize Your Photographs For Google

I get asked the question all the time about ranking photographer websites? How would a photographer gain any significant PageRank for his or her site when the subject that really matters—images—has no anchor text? Often, the photos alone will sell the photographer to his/her clients. How can we overcome this challenge? This isn’t the easiest […]

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How Dynamic Search Ads Will Help Customers

Earlier today Google announced Dynamic Search Ads, a revolutionary system that will help us get more good clicks.  16% of search queries that are on Google are new every day. Dynamic Search Ads will help our customers to take advantage of all those clicks. Dynamic Search Ads will allow users to target pages on your […]

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Happy clients talk about Big Tim and his crew

The sales results - not just the internet stats - really improved with Maple North's involvement; they are a key component to the continued growth of our company. Maple North Internet Marketing is 5/5 stars.
Wade Bradley, Bradley Smoker

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