If you are managing Google AdWords for clients who have an e-commerce store and opted into Google Merchant center, than this news is for you.
Google has just released a new way to display your product feeds into your ads. Before, users ads who were connected to their Google Merchant center account had a “+ box” displayed so users could see relevant products for their search. This feature has been updated to remove the plus box and display the products by default. See before and after screen shots below:
We are excited to announce a new advertising format that will help you use your data feed to get even more traffic from Google Product Search. This new format is based on the popular product extensions on Google.com, with a slight difference: on Product Search, users will see your products and prices without having to click on a “plusbox” to expand the ad.
Before:
New:
Official Google Merchant Center announcement: http://googlemerchantblog.blogspot.com/2010/07/new-way-to-get-more-clicks-from-product.html
