PPC Tutorial: How to Use Google’s New YouTube Video Targeting Tool

Yesterday (August 30th 2010), Google posted an update for those targeting to Youtube their Google display network. In their post, the linked and made reference to a new video targeting tool which allows users to select specific videos and YouTube channels to target.  From their blog:

We’re constantly working to give advertisers control and flexibility over their YouTube campaigns. We place great value on this because ads are an extension of what a company represents as a business, and we want YouTube to be a place where that reputation and image can flourish.

To that end, we’ve been rolling out features to keep advertisers in control of their campaigns. We announced one such example last week, when we launched a feature that gives select advertisers the ability to voluntarily age-restrict their videos. But there’s more work to do.

To date, we’ve given advertisers the ability to pick and choose individual videos on YouTube to target using our Video Targeting Tool. But one of the most frequently requested features we’ve heard from advertisers is the ability to exclude individual videos and channels from the campaigns they run on our site. Today, we’re excited to announce video and channel exclusions, a way for advertisers to pick specific YouTube videos and channel URLs that they don’t want their ads to appear on.

If you are interested in learning how to quickly and easily  use this new tool, please enjoy my ppc tutorial video below: