Posted on December 16, 2010 by Adam Green in Cool Tools, Excellent Websites, Landing Pages, PPC, PPC Testing
Destination or landing pages are key to a successful PPC campaign, or any marketing campaign for that matter. Driving traffic to pages that don’t convert is akin throwing money out the window. Recently I came across a great “how to” guide published by FormStack.com outlining the basic elements of an effective landing page. Similarly, I’ve been using UnBounce.com, another excellent service (and Canadian too eh!) for landing page creation, testing and optimization.