Play It Safe through Blogging All the Time
Despite the fact that blogging provides a platform for posting articles, photographs and other related stuff, you should have adequate knowledge about playing it safe. For this reason, you should be well conversant with rules which govern the type of content that you upload on your blogs. For instance, your blog materials should not be […]
How to Write High Quality Content For Your Blog
can be easier for you if you are sure of what you are going to write about. What your blog is about is the determining factor on how many votes you are going to get from the blog users and how many visits you are going to attract. Many users will also write their posts […]
Using A/B Split-Testing to Create the Best Marketing Campaign Possible
Once you get beyond the basics in internet marketing, you start to want to refine what you are offering. The name of the game in online advertising is adaptability, and you must constantly be able to change up what you are offering based on results, or lack of results, if the case may be. When […]
Internet Marketing Campaign: Don’t let bureaucracy blow smoke on your salmon!
On January 25, 2011, President Barack Obama gave his State of the Union address. Usually this would have little or no impact on our internet marketing day-to-day, however, a particular segment of his speech stood out with respect to one of our clients – Bradley Smoker – and started a sprint to create a memorable […]
Quick New Years PPC Tips
If you are selling anything online, listen up! You need to prepare now for the new year by getting your PPC account in shape! Below are some of our top posts over the past couple months Market Your Business Like The Big Dogs You need to be marketing your business online the same as […]
Google Adwords Delays in Landing Page Crawl Time for Instant Previews
In April, Google added “Instant Preview” for ads providing searches with a way to see the landing page without clicking on the ad. This change forced ppc managers to ensure their landing pages were visually appealing and provided the content a user was looking. Theoretically, it was also supposed to reduce the amount of clicks […]
Affiliate Summit East 2011 Recap
I’ve been out in NYC for Affiliate Summit East for the past week. I typically always go to this conference every year because of all the useful information that I get out of it. Affiliate Summit is a great place to learn about what everyone is doing online and to help meet people that can […]
The Importance of Good Ad Placement and Converting Landing Pages
So… if the title wasn’t clear enough, this post is about the importance of high average ad position and using a clear, concise and most importantly a CONVERTING landing page. Join with me on a experience I had looking for airport limousines. The Background: I’m heading over to Vancouver tomorrow and picking up a car […]
Optimized Landing Pages – A How To…
Destination or landing pages are key to a successful PPC campaign, or any marketing campaign for that matter. Driving traffic to pages that don’t convert is akin throwing money out the window. Recently I came across a great “how to” guide published by FormStack.com outlining the basic elements of an effective landing page. Similarly, I’ve […]