SPOTTED: Google Testing Offers in Toronto?
I came across this interesting screen shot a couple of days ago and thought I would share it. It looks like Google is testing a new “Google Offers” addition to Google AdWords ads here in Toronto. I’ve head about these tests in the US and read about others seeing offers for “domain name registration” searches […]
The Importance of Good Ad Placement and Converting Landing Pages
So… if the title wasn’t clear enough, this post is about the importance of high average ad position and using a clear, concise and most importantly a CONVERTING landing page. Join with me on a experience I had looking for airport limousines. The Background: I’m heading over to Vancouver tomorrow and picking up a car […]
TenScores – An Essential New Quality Score Tool
It’s rare that I come across a ppc tool that I’m instantly won over by but after using TenScores, its a wonder it took this long to develop a great quality score tool. TenScores is a great $10/month tool that allows PPC management teams or individuals to monitor their historical quality scores in a simple […]
Optimized Landing Pages – A How To…
Destination or landing pages are key to a successful PPC campaign, or any marketing campaign for that matter. Driving traffic to pages that don’t convert is akin throwing money out the window. Recently I came across a great “how to” guide published by FormStack.com outlining the basic elements of an effective landing page. Similarly, I’ve […]
Google Instant “Blue Arrow” Testing & Google AdWords
While running searches of the past couple of days I noticed a little blue arrow beside the first result, either paid or organic. At first I thought it was a new test Google was running in the AdWords algorithm. My initial thought was this was something Google was doing to “reward” 1st position ads with […]
Google Testing “Related to” in AdWords
Google seems to be testing a new ad algorithm in their paid search results. I noticed these “related to” keywords and ads today in a search for “ad tech”. It appears that when there are less than a full block of advertisers bidding on a particular term, Google is trying to serve additional ads from […]
