Complete Guide to Google Adwords Product Listing Ads
Google’s never ending quest to squeeze a little more revenue for their shareholders has resulted in a giant ax falling on Google Shopping (formerly known as Google Merchant Center… formerly known as Froogle). As of August 15th, accounts running a feed of their products in Google Shopping will now need to create an Adwords account […]
Reasons For Trying Google Adwords Campaign Experiments
The best part about working with Adwords is that you are generally kept up to date with the most recent improvements done in the system to make it easy for the advertisers who are willing to manage their PPC campaigns with Adwords to get maximum return on their actual investments. Among Google’s helpful options is […]
Using A/B Split-Testing to Create the Best Marketing Campaign Possible
Once you get beyond the basics in internet marketing, you start to want to refine what you are offering. The name of the game in online advertising is adaptability, and you must constantly be able to change up what you are offering based on results, or lack of results, if the case may be. When […]
Comparing Google Adwords Radius Targeting vs. City Name Targeting
Testing is an essential component to any paid search campaign. One of our favourite clients, a dallas kitchen renovation company was performing well and generating good leads but we wanted to push the envelope and test the geographic targeting for their campaign. Here is what we did and the subsequent CTR improvements. The Before: We […]
How to Track Calls from Mobile Pages using Event Tracking
As an internet marketing agency, we are always be looking for methods to track and optimize our efforts. Google Analytics offers event tracking as part of their growing suite of analytics features. Our team was tasked with creating mobile landing pages for our cremation services company and we wanted to track how many people click […]
Organize Keywords into Tightly Themed AdGroups
Today I had the privilege of going through an account that we recently took over only to notice that there were around 50-100 keywords in each and every AdGroup. The groups over the past while have been getting very low click through rates and higher costs across the whole account. It’s not that hard to […]
6 Ninja Remarketing Tactics for Google Adwords
This week at Pubcon Las Vegas I attended a great pay-per-click session hosted by three of the brightest minds in PPC; David Sztella, Brad Geddes and David Ellis. One of the topics was Google Adwords remarketing tactics and how to optimize remarketing campaigns. If your new to remarketing, here is a great article about the […]
Google Adwords Delays in Landing Page Crawl Time for Instant Previews
In April, Google added “Instant Preview” for ads providing searches with a way to see the landing page without clicking on the ad. This change forced ppc managers to ensure their landing pages were visually appealing and provided the content a user was looking. Theoretically, it was also supposed to reduce the amount of clicks […]
Why Pay Per Click Online Marketing?
I get asked the question all the time by different companies about PPC. The majority of people ask why would a company ever want to do PPC? The next question I get asked is if it’s better to do PPC or SEO? What is PPC? In this particular cost model, the advertisers and publishers have […]
The Importance of Good Ad Placement and Converting Landing Pages
So… if the title wasn’t clear enough, this post is about the importance of high average ad position and using a clear, concise and most importantly a CONVERTING landing page. Join with me on a experience I had looking for airport limousines. The Background: I’m heading over to Vancouver tomorrow and picking up a car […]
