Valentine’s Day PPC
Yep, it’s that time of the year when all we do is see hearts and our money drained out of our pockets. It’s Valentine’s Day! What better way to celebrate then hash out some new and exciting Valentine’s Day PPC tips for the holiday. Start Today – Don’t wait till a couple days before Valentine’s Day […]
Complete Guide to Google Adwords Product Listing Ads
Google’s never ending quest to squeeze a little more revenue for their shareholders has resulted in a giant ax falling on Google Shopping (formerly known as Google Merchant Center… formerly known as Froogle). As of August 15th, accounts running a feed of their products in Google Shopping will now need to create an Adwords account […]
Pay-Per-Click Takes Spam Out of the Picture
Spam. It was once thought to be just computer generated junk sent out by strangers targeting any email address it could find, but today’s computer user considers a much larger category of email as spam. In fact, the email marketing campaign that many companies use to try to reach their clients never actually make it […]
Quick New Years PPC Tips
If you are selling anything online, listen up! You need to prepare now for the new year by getting your PPC account in shape! Below are some of our top posts over the past couple months Market Your Business Like The Big Dogs You need to be marketing your business online the same as […]
How to Track Calls from Mobile Pages using Event Tracking
As an internet marketing agency, we are always be looking for methods to track and optimize our efforts. Google Analytics offers event tracking as part of their growing suite of analytics features. Our team was tasked with creating mobile landing pages for our cremation services company and we wanted to track how many people click […]
Organize Keywords into Tightly Themed AdGroups
Today I had the privilege of going through an account that we recently took over only to notice that there were around 50-100 keywords in each and every AdGroup. The groups over the past while have been getting very low click through rates and higher costs across the whole account. It’s not that hard to […]
6 Ninja Remarketing Tactics for Google Adwords
This week at Pubcon Las Vegas I attended a great pay-per-click session hosted by three of the brightest minds in PPC; David Sztella, Brad Geddes and David Ellis. One of the topics was Google Adwords remarketing tactics and how to optimize remarketing campaigns. If your new to remarketing, here is a great article about the […]
