PPC Lessons I Learned In 2012
The year is almost gone and I’ve learned a ton about PPC. As many of you know, I’m one of the account managers at Maple North for PPC. This post will go over some of the PPC lessons I learned in 2012 that should help you with your PPC campaigns! Over the past couple years […]
Complete Guide to Google Adwords Product Listing Ads
Google’s never ending quest to squeeze a little more revenue for their shareholders has resulted in a giant ax falling on Google Shopping (formerly known as Google Merchant Center… formerly known as Froogle). As of August 15th, accounts running a feed of their products in Google Shopping will now need to create an Adwords account […]
How to Write High Quality Content For Your Blog
can be easier for you if you are sure of what you are going to write about. What your blog is about is the determining factor on how many votes you are going to get from the blog users and how many visits you are going to attract. Many users will also write their posts […]
Pay-Per-Click Takes Spam Out of the Picture
Spam. It was once thought to be just computer generated junk sent out by strangers targeting any email address it could find, but today’s computer user considers a much larger category of email as spam. In fact, the email marketing campaign that many companies use to try to reach their clients never actually make it […]
Using Coupon Codes To Promote Your Business
We recently started working with a very fun client who sells worm farms across the United States. As I was reviewing his traffic reports, I noticed a healthy amount of traffic (and conversions) from retailmenot.com. It got me thinking more about this strategy for organic traffic generation. Start by evaluating your business model to determine […]
Google Play and What you Need to Know
If you haven’t heard yet Google announced the death of the Android Market today and the reincarnated Google Play. Google Play is Google’s version of Apple’s iTunes store. Google Play is Google eBookstore, the Android Market, Music, and Movies all mashed into one Marketplace. If you’re asking me, this should have been done a long […]
Comparing Google Adwords Radius Targeting vs. City Name Targeting
Testing is an essential component to any paid search campaign. One of our favourite clients, a dallas kitchen renovation company was performing well and generating good leads but we wanted to push the envelope and test the geographic targeting for their campaign. Here is what we did and the subsequent CTR improvements. The Before: We […]
Creating A Healthy Online Marketing Body
It’s the new year and everyone is thinking about creating a healthy body. It’s the 2012 New Years goal that we all fail. I’m so going to go to the gym everyday this year for 1 hour a day. #fail, I’ve already thrown that one out the door. But why did I do that? I […]
Quick New Years PPC Tips
If you are selling anything online, listen up! You need to prepare now for the new year by getting your PPC account in shape! Below are some of our top posts over the past couple months Market Your Business Like The Big Dogs You need to be marketing your business online the same as […]
Market Your Business Like The Big Dogs
In today’s online marketing world the commercial abilities of the web have been thoroughly exploited and practiced by the larger corporations. For example, national retailers of electronics, insurance, and a variety of other goods and services have placed working ads on supposedly unrelated websites. This is easily done through the Google Display Network. For example, […]
