Quick New Years PPC Tips
If you are selling anything online, listen up! You need to prepare now for the new year by getting your PPC account in shape! Below are some of our top posts over the past couple months Market Your Business Like The Big Dogs You need to be marketing your business online the same as […]
SPOTTED: Google Adwords Ads in Google Maps Location Listings
I came across this yesterday while searching for some thai food. I’ve never seen Google serving ads within the location listing (see screenshot). Have you seen this?
How to Track Calls from Mobile Pages using Event Tracking
As an internet marketing agency, we are always be looking for methods to track and optimize our efforts. Google Analytics offers event tracking as part of their growing suite of analytics features. Our team was tasked with creating mobile landing pages for our cremation services company and we wanted to track how many people click […]
Organize Keywords into Tightly Themed AdGroups
Today I had the privilege of going through an account that we recently took over only to notice that there were around 50-100 keywords in each and every AdGroup. The groups over the past while have been getting very low click through rates and higher costs across the whole account. It’s not that hard to […]
6 Ninja Remarketing Tactics for Google Adwords
This week at Pubcon Las Vegas I attended a great pay-per-click session hosted by three of the brightest minds in PPC; David Sztella, Brad Geddes and David Ellis. One of the topics was Google Adwords remarketing tactics and how to optimize remarketing campaigns. If your new to remarketing, here is a great article about the […]
Google Adwords Delays in Landing Page Crawl Time for Instant Previews
In April, Google added “Instant Preview” for ads providing searches with a way to see the landing page without clicking on the ad. This change forced ppc managers to ensure their landing pages were visually appealing and provided the content a user was looking. Theoretically, it was also supposed to reduce the amount of clicks […]
How to Optimize Your Photographs For Google
I get asked the question all the time about ranking photographer websites? How would a photographer gain any significant PageRank for his or her site when the subject that really matters—images—has no anchor text? Often, the photos alone will sell the photographer to his/her clients. How can we overcome this challenge? This isn’t the easiest […]
Google Rolls out “Bid per Call” in Google AdWords
Google Adwords announced today a new bidding feature for Google click-to-call ads. Managers in the US and UK (sorry to us Canucks I suppose) will be able to adjust bidding for calls. This marks the third change for this system beginning with the introduction of click to call where calls were free then transitioning to […]
Get Detailed Keyword Data by Hour in AdWords in 5 Minutes or Less!
Step 1 -Pick a keyword and keyword match type that you want to focus on. For example, I’ll use the phrase match keyword ‘blue widget’ for this 5 Minute Insight. Step 2 – Find that keyword in AdWords Editor using the Search box in the upper right…and double click anywhere on the keyword after you […]
Why Pay Per Click Online Marketing?
I get asked the question all the time by different companies about PPC. The majority of people ask why would a company ever want to do PPC? The next question I get asked is if it’s better to do PPC or SEO? What is PPC? In this particular cost model, the advertisers and publishers have […]
