Comparing Google Adwords Radius Targeting vs. City Name Targeting
Testing is an essential component to any paid search campaign. One of our favourite clients, a dallas kitchen renovation company was performing well and generating good leads but we wanted to push the envelope and test the geographic targeting for their campaign. Here is what we did and the subsequent CTR improvements. The Before: We […]
Quick New Years PPC Tips
If you are selling anything online, listen up! You need to prepare now for the new year by getting your PPC account in shape! Below are some of our top posts over the past couple months Market Your Business Like The Big Dogs You need to be marketing your business online the same as […]
Market Your Business Like The Big Dogs
In today’s online marketing world the commercial abilities of the web have been thoroughly exploited and practiced by the larger corporations. For example, national retailers of electronics, insurance, and a variety of other goods and services have placed working ads on supposedly unrelated websites. This is easily done through the Google Display Network. For example, […]
SPOTTED: Google Adwords Ads in Google Maps Location Listings
I came across this yesterday while searching for some thai food. I’ve never seen Google serving ads within the location listing (see screenshot). Have you seen this?
New Ad Placements in PPC Search
As many of you may have realized, Google is now placing ads at the bottom of search results. This is a new feature call “bottom ads” for the moment and have been opened up to several advertisers to be able to take advantage of this. Why would anyone want to put ads at the bottom […]
How to Track Calls from Mobile Pages using Event Tracking
As an internet marketing agency, we are always be looking for methods to track and optimize our efforts. Google Analytics offers event tracking as part of their growing suite of analytics features. Our team was tasked with creating mobile landing pages for our cremation services company and we wanted to track how many people click […]
Increase Traffic with Mobile YouTube Ads
There’s no debate that everyone in the world is going mobile. Over the past two years mobile searches across the internet have doubled 5x. YouTube mobile now gets more than 400 million views a day, representing 13 percent of all of YouTube’s total views for their site. That’s a lot of people. I have found […]
6 Ninja Remarketing Tactics for Google Adwords
This week at Pubcon Las Vegas I attended a great pay-per-click session hosted by three of the brightest minds in PPC; David Sztella, Brad Geddes and David Ellis. One of the topics was Google Adwords remarketing tactics and how to optimize remarketing campaigns. If your new to remarketing, here is a great article about the […]
Google Adwords Delays in Landing Page Crawl Time for Instant Previews
In April, Google added “Instant Preview” for ads providing searches with a way to see the landing page without clicking on the ad. This change forced ppc managers to ensure their landing pages were visually appealing and provided the content a user was looking. Theoretically, it was also supposed to reduce the amount of clicks […]
Google Rolls out “Bid per Call” in Google AdWords
Google Adwords announced today a new bidding feature for Google click-to-call ads. Managers in the US and UK (sorry to us Canucks I suppose) will be able to adjust bidding for calls. This marks the third change for this system beginning with the introduction of click to call where calls were free then transitioning to […]
